Throughout history China has gathered a wealth of rich culture and knowledge spread across many years and creating impact all around the world. Today most of these delicate artifacts are continuing to fade away and become forgotten behind the dust of museum glass doors. Loominate highlights how in this modern era, different media such as old traditional handcraft can still be transcended into modern interpretations. In this case, an authentic Chinese loom used to make traditional fabrics is given a new of lease of life becoming a live kinetic installation.

Creative Director – Jean-Charles Penot

Client – Beijing Design Week