Glug Beijing hosted yet another creative talk show event focusing on branding, Momentum 7 imagined and created a unique art installation that directly corresponded with the topic, aptly named ‘The 16,000 chopsticks challenge’. As the name of the installation suggests, the team used 16,000 chopsticks which were then applied to polystyrene cut-outs of the Glug logo. Together with mood lighting and moving color spotlights, this simple yet very effective piece helped to promote Glug Beijing as a brand becoming a huge attraction during the event and throughout the evening.

Creative Director – Jean-Charles Penot

Client – GLUG