The Ears of Starbucks project is a live interactive marketing experience. I helped to create a new approach to flavor perception to maximize the pleasure of tasting and give a voice to the product. Displaying several Starbucks’ coffee cups with different coffee aromas inside, guests are welcome to touch each cup to release different ethnic sounds corresponding to each coffee beans origin. This new interactive marketing approach allows the customers to better memorize the product and its uniqueness. Working with talented Chinese movie composer and sound artist Zhao Chen Long, each coffee melody is a new gourmet experience of tasting.

Creative director – Jean-Charles Penot

Client – Starbucks